RJ's Soft Eating Liquorice

RJ's Soft Eating Liquorice is a world-renowned confectionery brand specializing in traditional soft-textured liquorice. The brand was founded in the small town of Levin, New Zealand, by the Halliwell family. Their mission was to perfect the art of making the world's best liquorice, focusing on a unique soft-eating consistency that differentiates them from the harder varieties found elsewhere.

While the brand has grown significantly and is now exported globally, production remains rooted in its home country. All RJ's liquorice products are manufactured at their facility in Levin, New Zealand, ensuring quality control and adherence to their original family recipe. This commitment to local manufacturing has helped the brand maintain its premium status in the international market.

In terms of ownership, the brand transitioned from a family-run business to being part of a larger portfolio. It is currently owned by RJ's New Zealand, which operates under the umbrella of Modern Food and Beverages. Despite changes in corporate structure, the brand continues to emphasize its New Zealand heritage and original craftsmanship.