Dreft Clean & Fresh Apple dishwashing liquid

Dreft is a prominent brand of dishwashing detergent particularly well-known in the Benelux region. Originally launched as a laundry detergent in the United States by Procter & Gamble in 1933, the brand was later adapted for dishwashing in European markets. In countries like Belgium and the Netherlands, Dreft has become a market leader in the hand dishwashing category, celebrated for its grease-cutting power and long-lasting suds.

The product is manufactured in various Procter & Gamble facilities across Europe to serve local markets efficiently. As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G manages Dreft through its extensive global supply chain, ensuring consistent quality while tailoring fragrances like 'Apple' to local consumer preferences.