Maximus Blue Sports Drink

Maximus is a popular Australian sports drink brand known for its large 1-litre bottles and high electrolyte content. It was specifically developed for the Australian market to compete in the hydration and sports beverage category, offering variations such as Maximus Blue which contains sodium, potassium, and magnesium to aid recovery.

The brand is manufactured locally in Australia by Frucor Suntory, a leading beverage manufacturer in the Oceania region. The ownership of the brand lies with the Japanese multinational beverage giant, Suntory Holdings, which acquired Frucor in 2009. Suntory continues to manage the brand as part of its global portfolio of soft drinks and health-oriented beverages, maintaining a strong production presence in both Australia and New Zealand.