Hello oral care products

Hello Products is a modern oral care brand that positioned itself as a 'naturally friendly' alternative to traditional pharmaceutical toothpaste brands. The brand was founded by Craig Dubitsky in 2013, with a focus on using natural ingredients, sustainable packaging, and avoiding artificial sweeteners or dyes. Its minimalist design and transparent ingredient lists quickly gained traction among health-conscious consumers and millennials.

In 2020, the brand was acquired by the global consumer goods giant Colgate-Palmolive. This acquisition allowed Hello to expand its distribution network significantly while maintaining its independent brand identity and commitment to clean formulations. Today, while the brand maintains its creative roots in the United States, it benefits from the vast global supply chain and manufacturing expertise of its parent company, ensuring wide availability in major retail markets globally.