Looza fruit juice

Looza is a well-established brand of fruit juices and nectars that originated in Belgium. Since its founding in 1947, the brand has built a strong reputation across Europe, particularly in the Benelux countries, for its premium glass-bottled offerings found frequently in cafes, bars, and restaurants.

Over the decades, the brand's ownership transitioned as the beverage industry underwent global consolidation. While it began as a local Belgian enterprise, Looza eventually became part of the PepsiCo portfolio. This acquisition allowed the brand to leverage a global distribution network while maintaining its distinctive European heritage and production standards.

Today, Looza remains an integral part of PepsiCo's specialized beverage offerings. Production continues to be focused in its home region of Belgium, ensuring the brand stays true to its roots while being managed by one of the largest food and beverage conglomerates in the world, headquartered in the United States.