Perwoll detergent

Perwoll is a globally recognized laundry detergent brand, particularly famous for its specialized formulas designed for delicate fabrics, colors, and wool care. The brand originated in Germany and has built a strong reputation for its 'Renew' and 'Repair' technology, which focuses on maintaining the longevity and appearance of clothes rather than just cleaning them. Manufacturing takes place across various locations globally, particularly in Europe and Asia, to serve diverse regional markets.

Owned by the German consumer goods giant Henkel, Perwoll benefits from advanced chemical research and a massive distribution network. The brand is marketed under different names depending on the region—such as Fewa in Austria or Lanza in some other markets—but maintains the same core identity and ownership. As of 2026 and beyond, it remains a flagship brand in Henkel's Laundry & Home Care portfolio, reflecting the company's commitment to sustainable fabric care and innovation.