Tower 28 Beauty Cosmetics

Tower 28 Beauty is a modern cosmetics brand founded by Amy Liu in 2019. The brand is specifically designed for sensitive skin, adhering strictly to the National Eczema Association's guidelines. Its name is inspired by Tower 28, a lifeguard station in Santa Monica, California, reflecting the brand's breezy, West Coast aesthetic and clean-beauty philosophy.

The products are primarily formulated and manufactured in the United States, emphasizing non-toxic, non-irritating ingredients that are safe for all skin types. Since its launch, Tower 28 has gained massive popularity for its inclusive approach and high-performance formulas, such as the ShineOn Lip Jelly and SOS Daily Rescue Facial Spray.

Tower 28 is an independent, founder-led company. While it has received significant venture capital investment to fuel its rapid growth, it remains under the direct control and leadership of its founder, Amy Liu. This independent status allows the brand to maintain its core mission of providing clean, accessible, and fun beauty products for those with sensitive skin.