Gut & Günstig Schoko-Butter-Taler

Gut & Günstig is the private label discount brand of EDEKA, Germany's largest supermarket corporation. These Schoko-Butter-Taler are traditional butter biscuits topped with milk chocolate, designed to offer high value at a low price point.

As a private label product for EDEKA, the manufacturing is typically outsourced to large German industrial bakeries specializing in private label production. The brand and product originate from Germany, where EDEKA serves as both the developer and the distributor. Ownership remains entirely within the EDEKA Zentrale Stiftung & Co. KG, which is headquartered in Hamburg and operates as a cooperative of independent retailers.