Hacendado bakery product

The product is a bakery item marketed under the Hacendado brand, which is the private label brand of the Spanish supermarket chain Mercadona. Based on the packaging information, the specific unit was manufactured and packaged by Tradicional Panadera S.L.U., a specialized industrial bakery located in Getafe, Madrid.

Mercadona, founded in 1977 by Francisco Roig Ballester and currently led by Juan Roig, is the ultimate owner of the Hacendado brand. The company is headquartered in Tavernes Blanques, Valencia, Spain. Mercadona operates on a model of 'totaler' suppliers, where companies like Tradicional Panadera are contracted to manufacture high-quality goods specifically for their shelves. Hacendado has become one of the most successful private labels in Spain, known for its balance between price and quality.