innocent Summer Crush juice

innocent is a well-known brand of smoothies and fruit juices that was originally founded in 1999 in London, United Kingdom, by three friends who started selling their drinks at a music festival. The brand quickly gained popularity for its quirky marketing and commitment to using natural ingredients without additives.

While the brand maintains its British identity and headquarters in London (at the 'Fruit Towers'), the majority of its production and bottling now takes place across Europe, including a major carbon-neutral facility in Rotterdam known as 'the blender.' In 2013, The Coca-Cola Company completed a full takeover of innocent, making it the ultimate owner. Despite this ownership, innocent operates with a high degree of independence regarding its product development and brand voice.