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Laura Mercier is a luxury cosmetic and skincare line named after its founder, the world-renowned makeup artist Laura Mercier, who established the brand in 1996. The brand is celebrated for its 'Flawless Face' philosophy, which revolutionized the beauty industry by focusing on natural-looking makeup. The Translucent Loose Setting Powder remains one of the brand's most iconic products globally.
While the brand was founded in the United States and maintains a strong American identity, its ownership has shifted through major corporate acquisitions. Originally part of Gurwitch Products, it was later acquired by Shiseido in 2016. In 2021, the brand, along with others in the Shiseido portfolio, was sold to the private equity firm Advent International. Today, Laura Mercier is managed under Orveon, a collective of prestigious beauty brands headquartered in the United States. Manufacturing for this specific setting powder primarily takes place in the United States to maintain high quality standards.
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