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The essence silky blur translucent loose setting powder is a popular makeup product designed to provide a soft-focus finish and set makeup for extended wear. The essence brand was launched in 2002 by the German company cosnova GmbH, focusing on providing high-quality cosmetics at entry-level price points. The brand quickly grew from its German roots to become a global leader in the mass-market cosmetic segment.
While the brand is headquartered in Sulzbach, Germany, its manufacturing is distributed across various European and global locations to maintain affordability and supply chain efficiency. This specific powder is typically manufactured in Poland. The ultimate ownership remains with cosnova GmbH, a privately held family business that manages its international distribution through various local partners and subsidiaries, maintaining a strong focus on cruelty-free and vegan-friendly product development.
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