Adventure & Travel (A.T.T.) outdoor trousers

Adventure & Travel, often abbreviated as A.T.T., is a private label brand primarily associated with the German retailer Real (formerly part of the Metro Group) and other regional European distributors. The brand focuses on functional outdoor and travel apparel designed for durability and comfort during leisure activities.

Manufacturing for the brand is typically outsourced to various countries across Asia, such as Bangladesh, China, or Vietnam, to maintain competitive pricing for the retail market. Ownership has historically been tied to the Metro Group's retail operations, though following the restructuring and sale of Real, the brand remains a value-tier house brand within the portfolios of companies managing these retail assets in Germany and Central Europe.