Petit Bonheur Berliner

Petit Bonheur is a private label brand primarily associated with the Cactus supermarket chain in Luxembourg. The name itself is French for 'Little Happiness,' reflecting the region's linguistic influences. These Berliner pastries, also known as 'Boules de Berlin', are typically manufactured in Luxembourg or by regional suppliers for the local market. The brand focuses on providing bakery and snack products that cater to the Benelux and greater region consumers.

The ownership lies with Cactus S.A., a family-owned retail group that dominates the Luxembourgish market. Because it is a private label, the production is often localized to ensure freshness, particularly for bakery items like these jam-filled doughnuts. As of 2026, Cactus remains a private, independent company rooted in the Grand Duchy, maintaining its unique positioning against larger international hypermarket chains.