TAG Heuer Formula 1 Chronograph watch

TAG Heuer is a prestigious Swiss luxury watchmaker that traces its roots back to 1860 when Edouard Heuer founded Uhrenmanufaktur Heuer AG in Saint-Imier, Switzerland. The brand has long been synonymous with precision timing, particularly within the world of professional motor racing, a legacy that inspired the Formula 1 collection shown here. This specific line was launched in the 1980s as the first series following the acquisition of Heuer by the TAG Group, blending high-performance Swiss engineering with sport-inspired aesthetics.

Today, TAG Heuer is a cornerstone of the LVMH Moët Hennessy Louis Vuitton luxury conglomerate, which acquired the brand in 1999. All TAG Heuer timepieces are manufactured in Switzerland, maintaining the strict standards required for the 'Swiss Made' designation. The brand operates production facilities in La Chaux-de-Fonds and Chevenez, ensuring that their mechanical and quartz movements meet global luxury standards while staying true to their Swiss heritage. The ultimate ownership lies with LVMH, headquartered in Paris, France, which manages the brand as part of its Watches & Jewelry division.