ASICS GEL-KAYANO 31 running shoes

ASICS is a world-renowned Japanese brand founded in 1949 by Kihachiro Onitsuka, initially as Onitsuka Co., Ltd. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. The GEL-KAYANO series is one of their most iconic lines, known for providing superior stability and cushioning for long-distance runners.

Manufacturing of ASICS footwear takes place in several countries to meet global demand, with major production facilities located in Vietnam, Indonesia, and China. The brand continues to be owned by ASICS Corporation, which remains headquartered in Kobe, Japan. ASICS maintains a strong global presence through various regional subsidiaries that handle distribution and marketing in local markets like Denmark and the rest of Europe.