TRIBE Protein + Focus Peanut Butter Choc Chip Bar

TRIBE is a specialized sports nutrition brand founded in London, United Kingdom, in 2015. The brand was established by three friends following a 1,000-mile run across Europe, with a core mission to create natural performance nutrition products that also support social causes, specifically fighting modern slavery through the TRIBE Freedom Foundation.

The products are primarily manufactured in the United Kingdom, utilizing natural, plant-based ingredients. TRIBE operates as an independent company, having grown significantly through crowdfunding and retail expansion across the UK and Europe. The brand maintains its focus on ethical sourcing and performance-driven snacks for the active lifestyle market, remaining under the ownership of its original founding team and private investors as of 2024.