Havblå Salmon Fillet with Skin

Havblå is a private label brand primarily sold through ALDI North in European markets like Denmark and Germany. The product shown is fresh Atlantic salmon fillet with skin, which is farmed in the cold coastal waters of Norway. Norway is the world's leading producer of Atlantic salmon, and this product is processed and packaged there before being exported to retail locations.

As a private label, Havblå was developed specifically for ALDI to offer high-quality, sustainably sourced seafood at competitive prices. The ultimate ownership lies with the ALDI North Group, a major international discount retailer headquartered in Essen, Germany. The brand emphasizes traceability and often carries certifications like ASC (Aquaculture Stewardship Council) to ensure environmental standards are met during fish farming.