May cosmetics

May is a prominent private label brand exclusively developed and sold by EVA, a leading beauty and drugstore retail chain in Ukraine owned by RUŠ LLC. The product line is diverse, covering everything from professional-grade hair care and perfumes to skincare and personal hygiene items, designed to offer high-quality alternatives to international brands at a competitive price point.

While the brand is deeply rooted in Ukraine through its owner RUŠ LLC, manufacturing is decentralized to leverage global expertise. Many May products are produced in modern facilities across Ukraine, but certain lines—especially specialized cosmetics and perfumes—are manufactured in European countries like Poland, France, and Turkey, as well as in Asia. This multi-country manufacturing strategy ensures that the brand can maintain strict quality standards while keeping costs accessible for the retail market.

Since its launch, May has evolved under the management of the EVA retail network, which was founded by Ruslan Shostak and Valerii Kiptyk. The brand remains a key part of RUŠ LLC's portfolio, reflecting the company’s growth into one of the most influential retail entities in Eastern Europe. As of 2026, the brand continues to expand its catalog, focusing on eco-friendly packaging and dermatologically tested formulas to meet modern consumer demands.