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Colgate is one of the most recognized oral care brands globally, with a history dating back to 1806 when William Colgate founded a starch, soap, and candle business in New York City. The brand introduced its first toothpaste in a jar in 1873 and then in its iconic collapsible tube in 1896. Over the centuries, Colgate has evolved from a small local business into a global leader in oral hygiene products.
The Colgate-Palmolive Company, formed through the merger of Colgate and Palmolive-Peet in 1928, remains the ultimate owner of the brand. Headquartered in New York City, it is a multi-billion dollar American multinational consumer products company. In Canada, the brand is managed and distributed by the subsidiary Colgate-Palmolive Canada Inc. while manufacturing takes place at various global facilities across North America, Europe, and Asia to serve different regional markets.
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