On Tracks

On, often referred to as On Running, is a Swiss athletic shoe and performance sportswear company founded in Zurich in 2010. The brand was established by Olivier Bernhard, David Allemann, and Caspar Coppetti with the goal of creating a shoe that provides a firm takeoff and soft landing, famously described as 'running on clouds.'

While the engineering and design are rooted in Swiss innovation, the manufacturing of On products takes place primarily in Asia, specifically in Vietnam, Indonesia, and China. This allows the brand to scale production while maintaining high technical standards for their proprietary CloudTec cushioning technology.

On is a publicly traded company (On Holding AG) listed on the New York Stock Exchange. While it remains headquartered in Zurich, Switzerland, it has gained global recognition and significant investment from high-profile figures, most notably tennis legend Roger Federer, who became a shareholder and design partner in 2019. The company operates as an independent entity managing its global distribution and design philosophy.