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This product is a private-label red pepper hummus dip manufactured specifically for Asda, one of the United Kingdom's major supermarket chains. As indicated on the packaging, the product is 'Packed in the U.K.' for Asda's distribution network across England, Scotland, Wales, and Northern Ireland.
Asda was originally founded in 1949 in Yorkshire, England, through the merger of the Asquith family's retail business and the Associated Dairies & Farm Stores Ltd. While it spent two decades as a subsidiary of the American retail giant Walmart, its ownership transitioned in early 2021.
Currently, Asda is owned by a consortium consisting of the Issa brothers and TDR Capital, a British private equity firm. Despite these ownership shifts, the brand remains a quintessentially British supermarket, with the vast majority of its fresh and chilled ready-to-eat products, like this hummus, being sourced and produced within the United Kingdom to maintain supply chain efficiency.
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