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Santa Rosa is a traditional brand originally founded in Argentina in 1919, known for its high-quality cheese products and rich history in the South American dairy market. The brand was established by Otto Bemberg and for many decades remained a staple of Argentine culinary culture. In recent years, the brand's ownership has transitioned to the French multinational dairy giant, Groupe Lactalis, following their acquisition of various assets from the Argentine company Sancor and other regional producers.
While the brand has its roots in Argentina, product distribution and manufacturing vary by region. The specific 'sin lactosa' (lactose-free) cream cheese shown in the image features the flag of Brazil on the packaging, indicating it was produced in Brazil for the local and regional Mercosur markets. This demonstrates Lactalis's strategy of utilizing its extensive manufacturing network across South America to supply various markets under established regional brands. Today, Santa Rosa operates as a key part of the Lactalis portfolio, benefiting from Global supply chains while maintaining its traditional brand identity.
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