Ardealul Fasole cu Costita

Ardealul is a traditional Romanian brand renowned for its canned meat products and vegetable-based spreads, most notably its 'pate' and ready-to-eat meals like bean stew with ribs (Fasole cu Costita). The brand name is inspired by the Transylvania region, evoking home-cooked, authentic flavors often marketed under the slogan 'Fainosag'.

Historically, the brand was established in Covasna, Romania, by the company Ardealul SA. In 2005, the brand was acquired by Orkla Foods Romania, a subsidiary of the Norwegian multinational Orkla Group. Today, the products are manufactured in Romania, primarily at the production facility in Covasna, ensuring local taste profiles and ingredients are preserved while benefiting from international quality standards.

The ultimate owner is Orkla ASA, a leading consumer goods company headquartered in Oslo, Norway. Orkla is a major player in the Nordic and Baltic regions, as well as Central Europe, managing a vast portfolio of local heritage brands. This structure allows Ardealul to maintain its Romanian identity while operating under the umbrella of a global corporate entity.