Off-White apparel

Off-White is a luxury fashion label founded by American designer Virgil Abloh in Milan, Italy, in 2012. The brand is renowned for its high-end streetwear aesthetic, featuring iconic design elements like quotation marks, zip ties, and the 'arrows' logo. While the brand's creative roots are deeply tied to Abloh's American heritage and architectural background, the manufacturing is primarily centered in Italy to ensure luxury-grade quality and craftsmanship.

In 2021, LVMH (Moët Hennessy Louis Vuitton) acquired a majority stake in Off-White LLC, the entity that owns the brand's trademark. New Guards Group remains a key partner as the brand's licensee. Today, the brand is a cornerstone of the modern luxury market, blending the worlds of street culture and high fashion under the global stewardship of the French luxury conglomerate LVMH.