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Burt's Bees is a pioneering brand in the natural personal care sector, originally founded in Maine, USA, by Burt Shavitz and Roxanne Quimby. The brand gained immense popularity for its beeswax-based lip balms and skincare products before expanding into oral care. Though its roots are in small-scale artisanal production, the brand transitioned into a global household name after being acquired.
Today, Burt's Bees is a wholly owned subsidiary of The Clorox Company, which acquired the brand in late 2007. Despite the acquisition by a major multinational corporation, the brand maintains its headquarters in Durham, North Carolina, and continues to emphasize natural ingredients and sustainable practices. Most Burt's Bees products, including their toothpaste line available in Canada (en-CA), are manufactured in the United States, utilizing global ingredients to meet international distribution demands while adhering to Clorox's corporate quality standards.
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