Bouquet Stars Seedless Watermelon

Bouquet is the flagship brand for seedless watermelons developed and marketed by Anecoop, a major Spanish agricultural cooperative. Originally launched in 1991, the Bouquet brand revolutionized the European fruit market by introducing the first seedless watermelon varieties. These fruits are primarily grown in various regions of Spain (such as Almería, Murcia, and Valencia) to ensure a steady supply during the season, though Anecoop also manages production in other Mediterranean and southern hemisphere countries to provide year-round availability.

The brand is owned by Anecoop S. Coop., a second-tier cooperative based in Valencia, Spain. It serves as one of the world's leading citrus exporters and a top fruit and vegetable supplier in Europe. As a cooperative, it is owned by its member producers, ensuring that profits and governance remain rooted in the Spanish agricultural community. The Bouquet brand represents high-quality standards and innovative agricultural techniques within the global fresh produce industry.