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Bouquet is a prominent brand specialized in seedless watermelons, founded in Spain. The brand was a pioneer in introducing the seedless variety to the European market during the early 1990s through Anecoop, a leading international fruit and vegetable cooperative. The production is characterized by a global supply chain designed to ensure year-round availability; while the majority of the crop is cultivated in Spain (specifically in regions like Almeria, Murcia, and Valencia), seasonal production also takes place in countries such as Senegal, Morocco, or Brazil during the off-season to maintain consistent retail presence.
Anecoop, the ultimate owner, operates as a secondary cooperative that brings together thousands of Spanish farmers. This cooperative model allows for shared resources in technology, marketing, and distribution, making it one of the largest agricultural exporters in Spain. The Bouquet label represents their premium fruit line, adhering to strict quality and sustainability standards across their global network of partner growers.
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