Varta Longlife AA Alkaline batteries

Varta is a globally recognized legacy brand in the energy storage industry, originally established in Germany. As clearly visible on the packaging, these Longlife AA alkaline batteries are prominently marked as 'Made in Germany,' highlighting the brand's commitment to high-quality engineering and its primary manufacturing hub in Dischingen.

The history of Varta's ownership is complex due to various conglomerate splits. The consumer battery division shown in the image is owned by Energizer Holdings, Inc., an American global leader in consumer batteries. This transition occurred after Varta AG sold its consumer business (Varta Consumer Batteries) to various entities over the years, finally landing with Energizer in 2019/2020. Meanwhile, the industrial and automotive battery sectors of the Varta brand remain under separate ownership structures, including Varta AG based in Germany. For consumers, this means the batteries are backed by American corporate ownership but often retain their traditional German production roots for the European market.