Ayam Brand Japanese Curry Paste

Ayam Brand is one of the oldest consumer brands in Asia, founded in 1892 by Frenchman Alfred Clouet in Singapore. Originally known for its canned sardines, the brand has expanded significantly into various Asian sauces and pastes. While the brand originated in Singapore under a French founder, the ultimate ownership today lies with the Denis Group, a family-owned conglomerate based in Switzerland that manages the Denis Frères portfolio.

The manufacturing for these specific curry pastes is primarily centralized in Thailand, where the company maintains large-scale production facilities to ensure authentic flavors and high-quality ingredients sourced within the region. Despite its historical roots in Singapore and Malaysia, the brand is now a global representative of Southeast Asian cuisine, distributed across Europe, Australia, and Asia.