Zendium Fresh Mint toothpaste

Zendium is a renowned brand of oral care products, originally developed in Scandinavia during the 1970s. The brand was founded based on the scientific research of Dr. Henk Hoogendoorn, who aimed to create a toothpaste that works with the mouth's natural defenses rather than just using harsh antibacterial agents. The formula is unique for containing enzymes and proteins that the mouth uses to fight bacteria.

While Zendium has deep roots in Scandinavian dental health, it has grown into a global brand. For many years, it was part of the Unilever portfolio. However, as part of strategic shifts in the consumer goods industry, the brand is now under the ownership of the French laboratory Group PURE (Laboratoire PURE), which specializes in organic and natural hygiene products. Manufacturing predominantly takes place in France to maintain high European quality standards.