Salming shoes

Salming is a prominent Swedish sports brand founded by the legendary ice hockey player Börje Salming in 1991. While the brand initially gained fame through hockey and floorball equipment, it has expanded significantly into the high-performance footwear market, specializing in running, handball, and squash shoes. The brand is known for its 'Natural Running' philosophy and innovative weight-reduction technologies.

Manufacturing for Salming footwear primarily takes place in specialized factories across Asia, specifically China and Vietnam, to leverage advanced technical textile production capabilities. Despite its global manufacturing footprint, the core design and research processes remain rooted in Sweden. In 2023, the brand underwent a significant ownership transition when it was acquired by the Swedish investment group Piteå Holding, ensuring the brand remains under Swedish leadership while continuing its international expansion and product development.