M-Budget Dishwashing Liquid (Handabwaschmittel)

M-Budget is the iconic low-price private label brand of Migros, Switzerland's largest retail company and supermarket chain. Launched in 1996, the brand was initially created to compete with discount retailers like Aldi and Lidl by offering basic consumer goods in distinctive orange and white packaging with green lettering.

This specific dishwashing detergent is manufactured within Switzerland, directly supporting domestic production. As a private label, it is managed by the Migros-Genossenschafts-Bund (MGB). The brand has become a cultural phenomenon in Switzerland, representing affordable quality across thousands of household items.