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Fairy is a historic brand of washing-up liquid and automatic dishwasher detergent owned by the American multinational consumer goods corporation Procter & Gamble (P&G). The brand originated in the United Kingdom in the late 19th century, originally as a brand of soap produced by Thomas Hedley Co. of Newcastle upon Tyne, which was acquired by P&G in 1927.
Today, Fairy products, including these Platinum dishwasher tablets, are manufactured in various locations across Europe and globally to serve different markets. The brand remains one of P&G's most recognized household cleaning labels, particularly in the UK, Ireland, and Scandinavia. Ownership remains firmly with Procter & Gamble, headquartered in Cincinnati, Ohio, who continues to drive the brand's innovation in grease-cutting technology.
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