Cloetta Kexchoklad (Kram på dig edition)

Kexchoklad is a beloved Swedish confectionery classic, consisting of crispy filled wafers covered in milk chocolate. Originally launched by the Swedish company Cloetta in 1938, it has become one of Sweden's most iconic and best-selling snack products, often associated with active outdoor lifestyles and skiing.

The brand is owned by Cloetta AB, a leading Nordic confectionery company with a history dating back to 1862. Cloetta operates several production facilities across Northern Europe, with the primary manufacturing for Kexchoklad taking place in Ljungsbro, Sweden. This specific packaging, featuring the text 'Kram på dig!' (Hug you!), is a promotional variation of the standard branding preserved under the Cloetta umbrella.