Nova pet accessories

Nova is a well-known private label brand primarily associated with the Dutch retail chain Action. The brand covers a wide range of affordable household and pet products, including the pet accessories seen in the image.

Originally developed as an in-house brand for Action, Nova products are designed to offer value-for-money alternatives for everyday needs. Manufacturing for Nova occurs in multiple countries, predominantly in Asia, to maintain low price points while meeting European quality standards. Today, the brand remains under the ultimate ownership of Action, a major international non-food discount retailer headquartered in the Netherlands.