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Trident Senses is a popular line of sugar-free chewing gum known for its long-lasting fruit and mint flavors. The brand was originally established in the United States in 1960 by the American Chicle Company as the first patented sugarless gum, marketing itself as a dental-friendly alternative to traditional confectionery. Its innovative formula aimed to help people maintain oral hygiene while enjoying a treat.
For many years, Trident was owned by Mondelēz International. However, in late 2023, Mondelēz sold its developed-market gum business, including Trident in the United States, Canada, and Europe, to Perfetti Van Melle. Perfetti Van Melle is a prominent Italian-Dutch multinational confectionery and gum manufacturer, headquartered in the Netherlands and Italy. This acquisition has made Perfetti Van Melle one of the largest confectionery players in the world.
Trident Senses is produced in several locations across the globe to meet international demand. Manufacturing facilities are located in various regions including Poland (where many European Trident products are made), Turkey, and North America. The specific manufacturing plant often depends on the local market it serves, ensuring freshness and efficient logistics. Locally, the brand is distributed under the Perfetti Van Melle network.
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