Deluxe Tahini with Pistachio Cream

Deluxe is a premium private label brand owned by the German retail giant Lidl. This specific product, Tahini with Pistachio Cream, is part of Lidl's seasonal 'Deluxe' range, which features gourmet items sourced from specialized manufacturers across Europe. In this instance, the product is manufactured in Greece to capitalize on regional expertise in sesame and nut-based spreads.

Lidl, headquartered in Neckarsulm, Germany, manages the brand centrally while distributing it through its global network of supermarkets. As a private label, the ultimate ownership rests with the Schwarz Group, which is one of the largest retail groups in the world. This arrangement allows Lidl to offer high-quality specialty foods at competitive price points by controlling the supply chain from production to shelf.