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Morphe is a contemporary cosmetics brand that gained significant traction through influencer marketing and affordable artistry-grade tools. Originally founded in Los Angeles, California, the brand specialized in professional brushes before expanding into high-pigment eyeshadow palettes and color cosmetics.
Following a period of rapid growth and subsequent financial restructuring, Morphe is now under the ownership of Forma Brands. The brand's manufacturing is distributed globally to maintain diverse product lines, with production facilities primarily located in China and other global manufacturing hubs to serve their international consumer base.
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