MAKEUP BY MARIO Ethereal Eyes™ Eyeshadow Palette: The Original

MAKEUP BY MARIO is a premium cosmetics brand founded in 2020 by world-renowned makeup artist Mario Dedivanovic, who gained global prominence working with high-profile celebrities. The Ethereal Eyes™ Eyeshadow Palette is one of the brand's flagship products, designed to offer a balance of matte, shimmer, and metallic finishes for professional-grade applications.

While the brand was conceptualized in the United States, its manufacturing processes occur primarily in the USA, utilizing high-quality pigment formulations. As of 2024 and looking ahead to 2026, the brand remains an independent entity under the direct leadership and ownership of Mario Dedivanovic, though it has received minority investment from firms like Provenance to fuel its international expansion.

Today, the brand is distributed globally through exclusive retail partnerships with Sephora and its own digital platforms, maintaining a reputation for minimalist, artist-driven beauty tools and formulas.