Björn Borg clothing and sportswear

Björn Borg is a prominent Swedish lifestyle brand named after the legendary tennis player. Originally established in the late 1980s, the brand gained international fame primarily for its innovative and stylistically bold underwear collections. Over the decades, it has expanded its portfolio to include a wide range of sportswear, footwear, bags, and eyewear, positioning itself as a leader in the sports fashion segment.

While the brand is deeply rooted in Swedish design and heritage, its manufacturing processes are distributed across multiple countries, including China and Turkey, to leverage global production efficiencies. The brand is currently owned and managed by Björn Borg AB, a publicly traded company headquartered in Stockholm, Sweden, which oversees the brand's global operations and distribution networks through various subsidiaries and partners.