FatSecret Calorie Counter

FatSecret is a leading global digital health platform specializing in nutrition tracking and calorie counting. Launched in the mid-2000s, the platform has grown into one of the world's most popular mobile applications for dietary management, offering a comprehensive database of food and nutritional information across dozens of countries.

The service was originally developed in Australia and continues to be managed from its headquarters in Melbourne. Unlike many competitors in the fitness tech space that have been acquired by large sportswear or pharmaceutical conglomerates, FatSecret remains an independently operated entity. It serves millions of users worldwide, providing localized food databases that are maintained through a combination of professional verification and community contributions.

The brand's ownership structure is straightforward, with the original founding company, FatSecret, maintaining full control over the application's development and international distribution. This independence allows the platform to focus on its core mission of providing free, high-quality nutritional data and weight management tools to a global audience.