Bread of the World Butter Croissants

Bread of the World is a private label brand associated with the Salling Group, one of Denmark's largest retail corporations. The brand is designed to bring international bakery styles to the Danish market, focusing on classic European favorites like these butter croissants.

While the brand is Danish-owned, the croissants are often produced in France to maintain the authenticity of the recipe and use traditional French butter. The ownership of the brand rests with Salling Group A/S, which is headquartered in Brabrand, Denmark, and is primarily owned by the Salling Foundations, ensuring the profits are reinvested into Danish society and culture.