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Collection, formerly known as Collection 2000, is a well-established British cosmetics brand renowned for its accessible high-quality beauty products. The Soft Glow Blush line is a staple in their powder cosmetics range, specifically designed to offer a lightweight and blendable finish. Most of the brand's production and design historically take place within the United Kingdom to maintain consistent quality standards for the high street market.
Owned by the UK-based company Meiyume (formerly LF Beauty, a part of the Li & Fung Group), the brand has remained a dominant force in the affordable beauty sector. Collection has successfully transitioned through various rebrands to appeal to modern consumers while maintaining its heritage as a quintessential British drugstore brand available through major retailers like Boots and Superdrug.
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