Hama Beads fuse bead creation

This image shows a star-shaped craft creation made using fuse beads, which are most commonly associated with the Danish brand Hama. Originally invented in Denmark by Malte Haaning Plastics A/S, the beads are designed to be arranged on a pegboard and then fused together using a clothes iron.

Hama beads are primarily manufactured in Denmark, maintaining a strong local production tradition since the company's expansion into beads in the early 1970s. The brand remains under the ownership of Malte Haaning Plastics A/S, a family-owned Danish company located in Nykøbing Mors. The brand has become a global standard for educational and creative play, marketed in over 50 countries.