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Adukale is a brand dedicated to traditional Indian snacks, specifically those originating from the Sankethi community in Karnataka. The Plain Muruku is a savory, crunchy snack made primarily from rice flour and spices, reflecting authentic regional recipes from South India. Known for its 'building relationships' motto, the brand focuses on home-style preparation without palm oil or trans fats.
The brand is owned by New-Age Foods (Adukale), a family-originated enterprise based in Bengaluru, India. All production takes place in their specialized manufacturing facilities in Karnataka, ensuring consistency and adherence to traditional taste profiles. The company remains under private Indian ownership, focusing on expanding the reach of traditional Karnataka flavors to a global market.
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