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Prince sandwich biscuits are a globally recognized snack, particularly famous for their chocolate-flavored cream filling sandwiched between two cocoa-infused or wheat biscuits. This specific variant, featuring packaging in multiple languages including English, French, Arabic, and Urdu, is manufactured in Pakistan. The brand is deeply associated with high-quality ingredients and a signature crunch that has made it a staple in households across various continents.
Originally, the Prince biscuit brand was founded in Belgium by Edward De Beukelaer in the late 19th century. Over the decades, through various mergers and acquisitions within the food industry, the brand eventually became part of the LU family. Today, the ultimate ownership of the Prince brand lies with Mondelēz International, a global leader in snacking. In Pakistan, the brand is produced and distributed under a long-standing partnership with Continental Biscuits Limited (CBL), which manages the manufacturing processes in accordance with international quality standards.
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