elmex Kariesschutz mentholfrei toothpaste

elmex is a renowned dental care brand originally established in Switzerland in 1962 by the company GABA (Goldene Apotheke Basel). It gained fame for developing amine fluoride, which provides highly effective protection against dental caries. The brand was acquired by the American multinational Colgate-Palmolive in 2004 as part of the GABA Group acquisition.

While its roots are Swiss, elmex products are now manufactured in various locations across Europe to support global distribution, though significant production facilities remain in Poland and other European hubs. Today, elmex is a cornerstone of Colgate-Palmolive's specialized oral health portfolio, positioned as a premium, science-backed product recommended by dentists.