Allude Cashmere

About Allude Cashmere

Allude is a luxury fashion brand founded in 1993 by Andrea Karg in Munich, Germany. The brand revolutionized the cashmere industry by transforming what was once a traditional, conservative material into a versatile, high-fashion textile used for everything from sleek sweaters to contemporary home accessories.

Origin and Manufacturing

While the brand is deeply rooted in German design philosophy and headquartered in Munich, the manufacturing of high-quality cashmere is a global effort. Allude sources its raw materials responsibly and primarily utilizes specialized production facilities in China, which has a long-standing expertise in processing fine cashmere fibers. Some finishing or specific collections may involve ateliers in Europe.

Ownership

Allude remains an independent luxury brand, currently owned and operated by its founder and creative director, Andrea Karg. The company continues to operate from its base in Germany, maintaining a focus on sustainable production and timeless design within the global luxury market.