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ZERoh! is a popular Norwegian brand of sugar-free drink concentrates (squash) launched to provide a calorie-free alternative to traditional sugary drinks. It was originally developed by the Norwegian beverage company Lerum, which is famous for its long history in fruit processing and juice production.
The product is primarily manufactured in Norway, utilizing Lerum's expertise in flavoring. The brand has successfully expanded from its domestic market into other Nordic countries and international markets, positioning itself as a premium, healthy hydration option that features zero sugar and zero calories.
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